Online Consumer Spending to Hit $170 Billion in 2006

Online non-travel (“retail”) spending increased 23% to $23.1 billion, while travel spending was up 9% to reach $18.2 billion in the 3rd quarter of 2006, according to comScore Networks. Overall, total online spending by consumers reached $41.3 billion in the third quarter, an increase of 16% versus the same period in 2005.

comScore U.S. Online Consumer Spending ($ Billions)

  Q3 2006 Q1-Q3 2006 Q1-Q3 Y/Y Growth 2006 Est.
Non-Travel $23.1 $69.1 24% $100.0
Travel $18.2 $52.9 13% $70.0
Total Online Sales $41.3 $122.1 19% $170.0
Source: comScore Networks. Excludes Auctions and Large Corporate Purchases
Among the retail categories, 3rd quarter online sales of Consumer Electronics (excluding PC Peripherals) rose 42% and Apparel & Accessories increased 32% versus the same quarter last year. The Sport & Fitness and Computer Software (excluding PC games) categories also rose 29% and 27%, respectively. Online sale of event tickets rose 22%. 

Through the first three quarters of 2006, total e-commerce spending rose 19% versus last year to $122.1 billion, buoyed by a 24% increase in non-travel spending to $69.1 billion. Online travel spending increased 13% to $52.9 billion. 

Overall, comScore currently forecasts that total consumer online spending in 2006 should reach approximately $170 billion. Of that total, comScore estimates that non-travel e-commerce will break the $100 billion threshold for the first time. 

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