Some 10% Online Consumers Watch TV Online
Some
10% online consumers watch television broadcasts online, according to the
latest Consumer Internet Barometer, produced
by The Conference Board and TNS. Today, more than two-thirds of online
consumers log on daily for entertainment purposes and an additional 16%
log on for entertainment several times a week.
Online viewers tend to watch news broadcasts more often than other types of broadcasts:
- more than 62% logging on for news content.
- close to 50% go online for entertainment viewing.
- catching up on missed content, previews, sports, and watching entire episodes of shows are also among the top draws cited by more than a quarter of viewers.
The most popular methods for viewing TV broadcasts online are: - streaming (53%) and free download (49%). Very few consumers are willing to pay per download or enroll in subscription services.
About This Survey: The Consumer Internet Barometer is based on a quarterly survey of 10,000 households, produced by The Conference Board and TNS. A unique sample is surveyed each quarter. Return rates average 70 percent, which ensures highly representative data. Data is weighted as well to reflect the latest U.S. household demographic information.
