2006 Online Holiday Retail Sales To Hit $27 Billion; Online Retail to Reach $270B by 2011
Part of the overall pessimism toward online shopping includes skepticism of the product fulfillment process. 15% of consumers said they received orders late last year. Returns are also a sore spot with 50% of consumers finding the process of returning items to be a hassle and 27% say they prefer not to buy online altogether because of the prospect of dealing with returns.
Forrester defines the holiday shopping season as the period between Thanksgiving and Christmas. The two Forrester reports mentioned here are available at: "US eCommerce Outlook For Q4 2006", "US eCommerce: Five-Year Forecast And Data Overview".