Internet Search More Than Twice as Efficient as the Next Best Channel

Internet search is still the most efficient by far at acquiring customers, at average cost per acquisition of $8.50, more than twice as efficient as the next-best marketing channel, according to Piper Jaffray & Co. study “The New eCommerce Decade: The Age of Micro Targeting”. (reports Internet Retailer and seobrien)

Average Cost Per Customer Acquisition

Internet Search $8.50
Yellow Pages $20.0
Online Display Ads $50.0
E-Mail $60.0
Direct Mail $70.0
Yellow Pages came in as the second-most efficient at $20 per customer acquisition, followed by online display ads, $50; e-mail, $60; and direct mail, $70.

The study also found that with the growth of local search, the current number of 700,000 online advertisers could reach 2-4 million over the next five years.

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