Internet Search More Than Twice as Efficient as the Next Best Channel
|Internet search is still the most efficient by far at acquiring customers, at average cost per acquisition of $8.50, more than twice as efficient as the next-best marketing channel, according to Piper Jaffray & Co. study “The New eCommerce Decade: The Age of Micro Targeting”. (reports Internet Retailer and seobrien)||
Average Cost Per Customer Acquisition
|Online Display Ads||$50.0|
The study also found that with the growth of local search, the current number of 700,000 online advertisers could reach 2-4 million over the next five years.