Ad Spend on Social Networking Sites to Surpass $2.8 billion by 2010
Worldwide,
social-network ad spending will reach $2.8 billion in 2010, up from $445
million in 2006, while ad
spending on U.S. social-networking sites in 2007 is expected to reach $865
million, up from $350 million in 2006, and will reach $2.15 billion in
2010, according
to eMarketer (via
MarketingVOX).
MySpace is expected to dominate with 60%
of total U.S. online social-network ad spend in 2007. Other general social
networking sites (Facebook, Bebo, Piczo, Friendster etc.) are expected to
have little over 20% market share, while social networking offerings from
portal sites (MSN Spaces, Yahoo! 360, AIM pages, Orkut etc.) are expected
to garner about 10% share.
Internet advertising revenues in U.S. for the first six months of 2006 were approximately $7.9 billion, a new record and a 37% increase over the first half of 2005, according to Interactive Advertising Bureau (IAB) and PricewaterhouseCoopers (PwC).
