Market for Fruit Products Stuck Just Under $21 Billion, says Packaged Facts

Despite the proliferation of new product introductions in 2005, the market for packaged fruit, fruit juices, and fruit confectionaries held fast at $20.8 billion, according to Packaged Facts. Adding organics, exotic fruits, antioxidants, single-serve portions, and innovative kid-packaging to their product line-ups has not been enough to grow sales in the stagnant fruit products market as Packaged Facts projects that sagging sales will continue well into 2010 with the market remaining flat at $20.6 billion. 
Packaged fruit consumption, including canned, dried, and frozen fruits, actually grew by 5% from 2004 to 2005. During the same time period, fruit juices, such as refrigerated, bottled, canned, and frozen, declined by nearly 1%. Jams, fruit bars, fruit rolls, and other fruit confectionaries declined by 3%. 

Fresh fruit smoothies, cherry juice, and other health-infused products, have clearly won favor with consumers and are moving product developers in the right direction, says Packaged Facts. 

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