Sirius Satellite Free Online Trial Boosts Web Traffic by 91% in a Week
Traffic
to the Sirius.com website on Oct. 25 was up 91% compared to the week
before (Oct. 18) and up 201% vs. same day a year ago, according to Hitwise
data, reports
AdAge. The score for Sirius in Yahoo's Buzz Index, which uses a scoring
system to measure searches on Yahoo, jumped 78% on this past Oct. 25 over
the Monday before.
Sirius offered the free two-day trial on
Oct. 25-26 to let users sample its programming. Sirius.com drew in 1.75
million unique audience members in September, while HowardStern.com
attracted 832,000. Both figures are behind that of rival XM Satellite
Radio, which reported 2 million unique visitors for the same
month.
XM Satellite Radio added some 285,000 new net subscribers in the third quarter, fewer than that of Sirius Satellite Radio which added about 441,100 net new subscribers in the third quarter, a 23% rise from the same quarter a year ago. One year ago, XM added 617,00 subscribers in the third quarter.
XM currently has more than 7 million subscribers. However, Sirius with more than 5 million customers, has added more subscribers than XM for four straight quarters. XM forecasts to signing up as many as 8.2 million subscribers by the end of the year while Sirius expects to reach 6.3 million by the end of the year..
