Political-Ad Spending to Surpass $2 Billion Mark This Year

Political-advertising spending has zoomed past projections and is headed toward a record $2 billion-plus this year, 17.6% more than 2004, according to TNS Media Intelligence's Campaign Media Analysis Group, reports AdAge. TNS had originally forecast spending to total between $1.4 billion and $1.6 billion this year. The total could be even higher as those TNS numbers don't include spot cable, which has attracted serious spending.  
What is driving the high outlay in a year without a presidential campaign:

  • high number of state ballot initiatives
  • tight races for governors
  • strong races for U.S. Senate and U.S. House 
  • changes in campaign-finance laws that allow increased contributions
  • tightened availability of broadcast time that has pushed up prices
  • more candidates clamoring to use TV spots, even in districts that haven't advertised before

The Democratic Congressional Campaign Committee said today it has bought national cable TV time on CNN and other networks for a "significant" buy for an ad that questions the country's direction in Iraq.

Previous: « Most Web Video Viewers Ignore In-stream Ads, 80% Call Them Annoying

Next : » The $641 billion Gay Consumer Market Hitting the Mainstream

  ABOUT    CONTACT Metrics 2.0 RSS Feeds RSS   Metrics 2.0 Widgets for your site or blog WIDGETS   ARCHIVES

Enter Email for Daily Feed Delivery: