Blogosphere is More Than 57 Million Blogs and Counting, says Technorati

Here are some quick data nuggets from the quarterly State of the Blogosphere report for rd quarter by Technorati's Dave Sifry:

Technorati is currently tracking over 57 million blogs, with nearly 3 million blogs created monthly or about 100,000 new blogs being created daily during  third quarter.  

  • Now the blogosphere is doubling  every 236 days or so (from 5 -7 months pace during Q2 2004 - Q2 2006).  
  • A good 55% of all blogs are active (i.e. they have been updated at least once in the last 3 months).
  • The total blog posting has slowed a bit to about 1.3 million postings per day, which is slightly lower than last quarter, but still about double the volume of this time last year. This may be a good slowdown as a result of more aggressive and mature spam fighting capabilities!
  • As the integration of blogs and traditional media sites on the web continues, even though the traditional media sites like The New York Times, Yahoo! News, CNN, and MSNBC dominate at the top, blogs are become more widespread as you move down the top 100 sites list. There are 12 blogs in the top 100 combined list and 3 are in the top 50. 

A surveys by the Pew Internet & American Life Project found that the blog population has grown to about 12 million American adults, or about 8% of adult internet users and that the number of blog readers has jumped to 57 million American adults, or 39% of the online population.

In the U.S., 4 of the top 10 blogs were tech related and 4 were devoted to political passions, according to a research project by public relations firm Edelman and blog search engine Technorati. 

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