The $24 billion New York City Tourism Targets 50 million Visitors by 2015
Tourism
in New York City is a $24
billion industry which generates more than $5 billion in city, state
and federal tax revenues and $13
billion in wages across over 300,000 travel and tourism jobs. In 2005,
New York City welcomed over 42 million visitors and NYC & Company
expects that number to climb to well over 43 million in 2006.
Now NYC is launching a $15 million
marketing campaign to to develop a strategy to successfully meet Mayor
Bloomberg's January 2006 State of the City goal of "50
by 15" - luring 50 million visitors by the year 2015. Some
43
million tourists are expected to visit New York this year, so a 16%
increase is needed if the city is to reach that goal.
