The $24 billion New York City Tourism Targets 50 million Visitors by 2015

Tourism in New York City is a $24 billion industry which generates more than $5 billion in city, state and federal tax revenues and $13 billion in wages across over 300,000 travel and tourism jobs. In 2005, New York City welcomed over 42 million visitors and NYC & Company expects that number to climb to well over 43 million in 2006. 
Now NYC is launching a $15 million marketing campaign to to develop a strategy to successfully meet Mayor Bloomberg's January 2006 State of the City goal of "50 by 15" - luring 50 million visitors by the year 2015. Some 43 million tourists are expected to visit New York this year, so a 16% increase is needed if the city is to reach that goal.

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