Zune Takes Social in $5.6B Market Against iPod
Microsoft
is pushes the social side of music with its upcoming Zune
music player in an estimated $100 million marketing launch blitz.
"The key feature they have to sell on Zune is the wireless
connection. Right now that's their unique differentiator," said NPD
analyst Stephen Baker, writes
AdAge..iPod, with over 60 million units out in the market, owns 75% share of the $5.6 billion digital-music-player market. But, there is hope and room for growth:
- Only 25% of consumers older than 18 use a portable digital-music player, according to an NPD Group survey.
- 58% of iPod owners who planned to buy a new digital-music player in the next year were "somewhat likely" or "extremely likely" to choose Zune over an iPod, according to ABI Research.
