Watching
online video is the most popular consumer behavior (43%) of emerging
media, even more than use of MP3 player. Some 8% of consumers see online ads as a source of further learning,
but only 4% see the ads as a source of product discovery.
Some 61% of online users navigate to a
web site some time after viewing an ad, while only 30% click on the ad to get more information at the time of viewing.
Additionally, 67% report going to a store location to learn more about a particular product. These
are some of the key findings from DoubleClick Touchpoints
IV consumer survey, the fourth annual report about what influences
people’s purchase decisions, online and offline, across 15 product and
service categories.
Continue reading... "Websites Greatest Influencers on Shopping; Online Videos More Popular Than MP3 Players" »