Local Search and Online Classified Ad Revenue to Reach $31.1B in 2010

The global local search and online classified advertising revenues will grow from $15.7 billion in 2005 to $31.1 billion in 2010, according to the annual forecast by The Kelsey Group. The local search segment will grow from $3.4 billion in 2005 to $13 billion in 2010, with online classifieds growing from $12.3 billion to $18.1 billion during the same period.

The Kelsey Group estimates that by 2010 almost 40% of an estimated $27 billion automobile advertising market will be allocated to local online and directional media.

The recent announcements that Google plans to broker advertising beyond the Internet to traditional media including Newspapers and Radio could further disrupt an already challenging local media market, according to The Kelsey Group. 

"We expect numerous local search start-ups to challenge the predictable revenue flows that the large established marketplaces for automobiles, real estate and other key segments have enjoyed for decades," said Matt Booth, program director of Interactive Local Media and ILM:06 conference chair.

The Kelsey Group is a provider of research, data and strategic analysis on directories, small-business advertising and online local media. * The Kelsey Group's definition of local search includes Internet Yellow Pages, local Internet search and wireless directory-based search. 

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