MP3 player market
moves beyond early adopters who purchase multiple devices and upgrade
regularly, the user base will steadily increase from 37 million in 2006 to
over 100 million in 2011, according
to Jupiter Research report, "US
Portable Music Device Forecast, 2006 to 2011".
iPod, with over 60
million units out in the market, owns 75% share of the $5.6 billion
Despite the coming of Zune, the return of closed-loop digital music
service-device combinations, and music phones on the horizon, the iPod
should not lose significant market share in the next 12 to 18 months,
according to the report.
JupiterResearch also finds that the installed base of mobile phones
capable of playing MP3 quality songs will surpass the number of music
devise users beginning in 2009, but actual usage of music phones is
nascent in the US.