Social-Networking Sites Attract 5% of All Web Visits; MySpace Rules with 82% Share

The market share of visits to the top 20 social networking sites accounted for nearly 1 in 20 internet visits in September 2006 (4.9% of all Internet visits), nearly double the share of visits compared with a year ago, according to the latest Hitwise report "US Consumer Generated Media Report", which examines trends in social networking, photo hosting and sharing, and online video sites. 

The market share of visits to Facebook were up 16.4% from September to October 2006, driven by its opening up of the site to non-school users. Visits to YouTube were up 7.8%, GaiaOnline and Orkut were each up 5%, and Photobucket was up 3.1% in the same period.

MySpace received 82% of visits to the 20 leading online gathering places, Hitwise said. From March to September, visits to the site rose 51%, outpacing the 34% overall growth for the category. Other social networking sites that received larger than average growth for the same time period were Bolt, 271%; Bebo, 95%; Orkut, 63%; and Gaia Online, 41 percent. (via TechWeb)

In September, 2.4% of traffic to shopping and classifieds Websites came directly from MySpace, an increase of 83% since March. Other industries that received increased traffic from MySpace were telecommunications, banks and financial institutions, and travel. (via MarketingVOX)

YouTube saw a 249% increase in visits from March to September, HitWise said. The site ranked 26 among all U.S. Internet domains in September. The market share of visits to the leading photo hosting website, PhotoBucket increased 43% from March to September, while visits to community photo website Flickr increased by 49%. Photobucket ranked at number 34 among all U.S. Internet domains in September 2006. 

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