Top 25 U.S. Web Properties Generate More Traffic from Outside the U.S.
Over 70% of Visitors to Top U.S. Web Properties – Yahoo!, Microsoft, Google and eBay – Come from Outside the U.S. More than half (14) of the top 25 U.S. Web properties attract more traffic from people outside the U.S. than from within,
according to comScore Networks. ComScore pegs the current U.S. Web population at 152 million, or 21% of the 726 million users worldwide, down from 65% of all online users a decade ago.
However, comScore data show that U.S. users are more engaged, as indicated by the slightly higher proportion of pages viewed by U.S. users. Two notable exceptions are:
- Google, whose non-U.S. users represent 79.8% of total traffic to the site but account for a 89.1% of page views.
- Lycos, which has non-U.S. users representing 39.4% of its visitors while drawing a disproportionately higher 73.3% of pages from outside the U.S. (73.3%).
U.S.-based, telecommunications/ cable companies such as Verizon and AT&T, media entities including Fox (owners of MySpace), New York Times Digital, and CBS, and major U.S. retailers, banks and airlines such as Target, Wal-Mart, Bank of America and United do not attract a substantial percentage of international visitors.
|
Share
of Traffic from Outside of U.S. to |
||||
|
Property |
U.S.
Unique Age 15+ (000) |
Worldwide |
Share
of Unique |
Share
of |
|
Yahoo! Sites |
115,726 |
480,641 |
75.9% |
67.2% |
|
Time Warner Network |
106,883 |
217,843 |
50.9% |
24.8% |
|
Microsoft Sites |
106,270 |
505,479 |
79.0% |
75.4% |
|
Google Sites |
94,582 |
467,498 |
79.8% |
89.1% |
|
eBay |
70,191 |
237,327 |
70.4% |
69.9% |
|
Fox Interactive Media |
64,233 |
117,789 |
45.5% |
12.8% |
|
Ask Network |
48,043 |
112,768 |
57.4% |
39.6% |
|
Amazon Sites |
44,924 |
133,518 |
66.4% |
59.8% |
|
New York Times Digital |
36,453 |
65,542 |
44.4% |
27.0% |
|
Verizon |
32,059 |
37,950 |
15.5% |
4.8% |
|
Wikipedia Sites |
31,306 |
154,848 |
79.8% |
82.4% |
|
Weather Channel, The |
29,872 |
41,014 |
27.2% |
12.5% |
|
Apple Computer, Inc. |
27,686 |
94,909 |
70.8% |
58.3% |
|
Viacom Digital |
27,296 |
65,799 |
58.5% |
55.3% |
|
CNET Networks |
25,303 |
84,259 |
70.0% |
58.6% |
|
AT&T, Inc. |
25,279 |
29,548 |
14.4% |
6.4% |
|
CBS Corporation |
24,597 |
31,557 |
22.1% |
10.2% |
|
United Online, Inc |
23,552 |
41,785 |
43.6% |
12.5% |
|
Adobe Sites |
22,934 |
95,196 |
75.9% |
74.4% |
|
Monster Worldwide |
22,858 |
60,162 |
62.0% |
62.3% |
|
Wal-Mart |
22,774 |
28,762 |
20.8% |
18.3% |
|
Lycos, Inc. |
22,332 |
36,879 |
39.4% |
73.3% |
|
Expedia Inc |
21,623 |
50,986 |
57.6% |
44.9% |
|
Bank of America |
21,005 |
24,545 |
14.4% |
4.5% |
|
Target Corporation |
20,932 |
23,117 |
9.4% |
4.0% |
|
Source:
comScore World Metrix, November 2006 |
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