Top 25 U.S. Web Properties Generate More Traffic from Outside the U.S.

Over 70% of Visitors to Top U.S. Web Properties – Yahoo!, Microsoft, Google and eBay – Come from Outside the U.S. More than half (14) of the top 25 U.S. Web properties attract more traffic from people outside the U.S. than from within, according to comScore Networks. 

ComScore pegs the current U.S. Web population at 152 million, or 21% of the 726 million users worldwide, down from 65% of all online users a decade ago. 

However, comScore data show that U.S. users are more engaged, as indicated by the slightly higher proportion of pages viewed by U.S. users. Two notable exceptions are: 

  • Google, whose non-U.S. users represent 79.8% of total traffic to the site but account for a 89.1% of page views.
  • Lycos, which has non-U.S. users representing 39.4% of its visitors while drawing a disproportionately higher 73.3% of pages from outside the U.S. (73.3%).

U.S.-based, telecommunications/ cable companies such as Verizon and AT&T, media entities including Fox (owners of MySpace), New York Times Digital, and CBS, and major U.S. retailers, banks and airlines such as Target, Wal-Mart, Bank of America and United do not attract a substantial percentage of international visitors.

Share of Traffic from Outside of U.S. to 
Top 25 Online Properties Among U.S. Unique Visitors, 
Age 15+* - September 2006

Property

U.S. Unique
Visitors,

Age  15+

(000)

Worldwide
Unique Visitors
,Age 15+
(000)

Share of Unique 
Visitors from 
Outside the U.S.
%

Share of 
Page Views from Outside the U.S.
%

Yahoo! Sites

115,726

480,641

75.9%

67.2%

Time Warner Network

106,883

217,843

50.9%

24.8%

Microsoft Sites

106,270

505,479

79.0%

75.4%

Google Sites

94,582

467,498

79.8%

89.1%

eBay

70,191

237,327

70.4%

69.9%

Fox Interactive Media

64,233

117,789

45.5%

12.8%

Ask Network

48,043

112,768

57.4%

39.6%

Amazon Sites

44,924

133,518

66.4%

59.8%

New York Times Digital

36,453

65,542

44.4%

27.0%

Verizon 

32,059

37,950

15.5%

4.8%

Wikipedia Sites

31,306

154,848

79.8%

82.4%

Weather Channel, The

29,872

41,014

27.2%

12.5%

Apple Computer, Inc.

27,686

94,909

70.8%

58.3%

Viacom Digital

27,296

65,799

58.5%

55.3%

CNET Networks

25,303

84,259

70.0%

58.6%

AT&T, Inc.

25,279

29,548

14.4%

6.4%

CBS Corporation

24,597

31,557

22.1%

10.2%

United Online, Inc

23,552

41,785

43.6%

12.5%

Adobe Sites

22,934

95,196

75.9%

74.4%

Monster Worldwide

22,858

60,162

62.0%

62.3%

Wal-Mart

22,774

28,762

20.8%

18.3%

Lycos, Inc.

22,332

36,879

39.4%

73.3%

Expedia Inc

21,623

50,986

57.6%

44.9%

Bank of America

21,005

24,545

14.4%

4.5%

Target Corporation

20,932

23,117

9.4%

4.0%

Source: comScore World Metrix, November 2006
* Excludes traffic from public computers such as Internet cafes or access from mobile phones or PDAs.

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