Online Travel Spending To Reach $128 Billion in 2011, JupiterResearch

Annual online travel spending is expected to reach $128 billion in the United States by 2011 from $85 billion in 2006, according to a new report by JupiterResearch, "US Travel Forecast, 2006 to 2011". Online travel spending will account for 38% of total travel revenue in 2011

Higher fares and an increase in people flying have driven total air revenue to $138 billion in 2006, with $49 billion of that spent online. JupiterResearch forecasts that this figure will grow to $72 billion in 2011. Additionally, hotels will continue to see a shift to online sales as more travelers shift from hotels' telephone reservations to their websites.

"This brisk growth in online travel revenues is accompanied by a continued shift of market share in favor of supplier sites," said David Schatsky, President of JupiterKagan. "Online air buyers indicate a preference for airline web sites to avoid service fees and to get loyalty points. Suppliers also enjoy the perception that they will offer better service than intermediaries."

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