Online Travel Spending To Reach $128 Billion in 2011, JupiterResearch
Higher fares and an increase in people flying have driven total air revenue to $138 billion in 2006, with $49 billion of that spent online. JupiterResearch forecasts that this figure will grow to $72 billion in 2011. Additionally, hotels will continue to see a shift to online sales as more travelers shift from hotels' telephone reservations to their websites.
"This brisk growth in online travel revenues is accompanied by a continued shift of market share in favor of supplier sites," said David Schatsky, President of JupiterKagan. "Online air buyers indicate a preference for airline web sites to avoid service fees and to get loyalty points. Suppliers also enjoy the perception that they will offer better service than intermediaries."