Nielsen//NetRatings
reveals the Top Advertisers by Company
for October 2006. Top advertisers, ranked by estimated spending, are based
on data from AdRelevance, Nielsen//NetRatings' advertising research
service. An impression is counted as the number of times an ad is rendered
for viewing. Estimated spending reflects CPM-based advertising online, and
excludes search-based advertising, paid fee services, performance-based
campaigns, sponsorships, barters, partnership advertising, advertorials,
promotions and email. Impressions reported exclude house ads, which are
ads that run on an advertiser’s own or related property and co-branding
relationships.
Continue reading... "Top 10 Online Advertisers By Spend for October, Nielsen//NetRatings" »