Top 10 Online Advertisers By Spend for October, Nielsen//NetRatings
Nielsen//NetRatings reveals the Top Advertisers by Company for October 2006. Top advertisers, ranked by estimated spending, are based on data from AdRelevance, Nielsen//NetRatings' advertising research service. An impression is counted as the number of times an ad is rendered for viewing. Estimated spending reflects CPM-based advertising online, and excludes search-based advertising, paid fee services, performance-based campaigns, sponsorships, barters, partnership advertising, advertorials, promotions and email. Impressions reported exclude house ads, which are ads that run on an advertiser’s own or related property and co-branding relationships.
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Top 10 Advertisers by Estimated Spending - October 2006 |
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| Advertiser |
Total Estimated Spending |
Impressions(000) |
|
|
1. |
GUS Plc |
$79,296,400 |
42,146,955 |
|
2. |
NexTag, Inc. |
$33,202,800 |
18,409,956 |
|
3. |
Netflix, Inc. |
$24,376,900 |
8,287,517 |
|
4. |
Verizon Communications, Inc. |
$20,078,400 |
5,863,657 |
|
5. |
Time Warner Inc. |
$18,200,200 |
5,140,416 |
|
6. |
Vonage Holdings Corp |
$18,005,900 |
7,230,914 |
|
7. |
Low Rate Source |
$13,927,900 |
8,531,576 |
|
8. |
United Online, Inc. |
$13,577,000 |
4,809,494 |
|
9. |
InterActiveCorp |
$13,354,800 |
5,810,501 |
|
10. |
General Motors Corporation |
$13,257,200 |
2,805,011 |
| Source: Nielsen//NetRatings, November 2006 | |||
