Top 10 Online Advertisers By Spend for October, Nielsen//NetRatings

Nielsen//NetRatings reveals the Top Advertisers by Company for October 2006. Top advertisers, ranked by estimated spending, are based on data from AdRelevance, Nielsen//NetRatings' advertising research service. An impression is counted as the number of times an ad is rendered for viewing. Estimated spending reflects CPM-based advertising online, and excludes search-based advertising, paid fee services, performance-based campaigns, sponsorships, barters, partnership advertising, advertorials, promotions and email. Impressions reported exclude house ads, which are ads that run on an advertiser’s own or related property and co-branding relationships.

Top 10 Advertisers by Estimated Spending - October 2006

Advertiser

Total Estimated Spending

Impressions(000)

1.

GUS Plc

$79,296,400

42,146,955

2.

NexTag, Inc.

$33,202,800

18,409,956

3.

Netflix, Inc.

$24,376,900

8,287,517

4.

Verizon Communications, Inc.

$20,078,400

5,863,657

5.

Time Warner Inc.

$18,200,200

5,140,416

6.

Vonage Holdings Corp

$18,005,900

7,230,914

7.

Low Rate Source

$13,927,900

8,531,576

8.

United Online, Inc.

$13,577,000

4,809,494

9.

InterActiveCorp

$13,354,800

5,810,501

10. 

General Motors Corporation

$13,257,200

2,805,011

Source: Nielsen//NetRatings, November 2006

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