Metrics 2.0: Top 10 Web Sites by Parent Company & Brand for October, Nielsen//NetRatings

Nielsen//NetRatings reports October 2006 data for the Top Sites by Parent Company and Top Brands. Web traffic to 10 popular online gambling destinations decreased by 56% in the month of October, following President Bush's approval of the Unlawful Internet Gambling Enforcement Act into law.

Top 10 Parent Companies October 2006
Rank	Parent	Unique Audience (000s)
1.	Microsoft	117,811
2.	Yahoo!	108,630
3.	Google	104,078
4.	Time Warner	103,521
5.	eBay	67,036
6.	News Corp. Online	64,884
7.	InterActiveCorp	59,861
8.	Amazon	49,903
9.	Walt Disney	45,382
10.	New York Times	42,548

Top 10 Brands October 2006
Rank	Brand	Unique Audience (000s)
1.	Yahoo!	108,029
2.	Google	102,610
3.	MSN/Windows Live	96,334
4.	Microsoft	93,150
5.	AOL	73,140
6.	eBay	59,925
7.	MySpace	49,516
8.	Amazon	43,104
9.	MapQuest	42,249
10.	Ask Search Network	39,133

Source: Nielsen//NetRatings, November 2006

Business & Market Intelligence

Top 10 Web Sites by Parent Company & Brand for October, Nielsen//NetRatings