Five Distinct Faces of Broadband Users: Content King vs. Social Clicker, and more...
Currently,
more than one-third (102.5
million) of all Americans access the Internet via a broadband
connection. JupiterResearch predicts that 79
million US households will have broadband access by 2011. On
average, a broadband user spends more than two hours a week day accessing
web sites that speak to their special interests, according
to Media-Screen.
Media-Screen's new Netpop | Portraits study investigates the broadband population and finds five distinct online personalities. Netpop | Portraits' segments reflect real users -- what they like to do online, why they do it and how they do it. The report focuses on how companies can appeal to consumers' needs and interests and where their target audience can be found on the web.
The five distinct segments of users differ by attitudes and behaviors, as well as by gender, age, income and other factors:
|
Netpop | Portraits - broadband population |
|
| Personality Type | Online Behavior |
| The Content King |
|
| The Social Clicker |
|
| The
Online Insider |
|
| The Fast Tracker |
|
| The Everyday Pro |
|
| Source: Netpop | Portraits: www.NetpopResearch.com | |
