Five Distinct Faces of Broadband Users: Content King vs. Social Clicker, and more...
Media-Screen's new Netpop | Portraits study investigates the broadband population and finds five distinct online personalities. Netpop | Portraits' segments reflect real users -- what they like to do online, why they do it and how they do it. The report focuses on how companies can appeal to consumers' needs and interests and where their target audience can be found on the web.
The five distinct segments of users differ by attitudes and behaviors, as well as by gender, age, income and other factors:
Netpop | Portraits - broadband population
|Personality Type||Online Behavior|
|The Content King||
|The Social Clicker||
|The Fast Tracker||
|The Everyday Pro||
|Source: Netpop | Portraits: www.NetpopResearch.com|