Top 10 U.S. Search Engines in October, Nielsen//NetRatings

As Americans conducted over 6 billion online searches in October, the top 10 search engines accounted for over 96.5% of these searches, according to Nielsen//NetRatings. Google continues to dominate the space with nearly half of the search market by facilitating over 3 billion searches in October, growing at 23% year over year. Yahoo retaines the No.2 spot with nearly 24% share of teh searches, and growing at 30% year over year.

Top 10 U.S. Search Providers by Searches - October 2006

Rank

Provider

Searches
(000s)

YoY Growth

Share of Searches

1

Google Search

3,022,326

23%

49.6%

2

Yahoo! Search

1,456,269

30%

23.9%

3

MSN/Live Search

538,594

-8%

8.8%

4

AOL Search

375,045

1.9%

6.2%

5

Ask.com Search

168,076

25%

2.8%

6

My Way Search

133,211

7%

2.2%

7

EarthLink Search

34,537

10%

1%

8

Comcast Search

33,399

N/A

1%

9

BellSouth Search

29,657

N/A

0.5%

10

iWon Search

29,549

1%

0.5%

Source: Nielsen//NetRatings MegaView Search, November 2006

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