20 million Small Businesses Online, Spending Billions: Jupiter

Some 78% (almost 20 million) small businesses currently use the Internet on a regular basis, according to a new JupiterResearch report, "Market Profile: Understanding Online Small Businesses".  82% of small businesses are expected to have Internet access by 2011, with some 88% of them utilizing broadband connections.


"Small businesses spent over $43 billion in 2005 in business purchases online," said Sonal Gandhi, JupiterResearch Analyst and lead author of the report. "Their online influenced off-line spending is likely to be considerably higher."

JupiterResearch defines online small businesses as companies with less than 100 employees and where the decision makers access the Internet on a regular basis regardless of location. 

90% of online small businesses have less than 5 employees and they account for half of all small business online spending.

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