E-Commerce Spending on Black Friday Jumps 42%, says comScore

Up 42%
Black Friday

During the first 24 days of November this year, total online retail spending reached $8.31 billion, a 23% jump from $6.75 billion during the same period in 2005. Online sales on Black Friday, the day-after thanksgiving, increased 42% from last year to $434 million, according to comScore Networks most recent data on consumer online non-travel (retail) spending at U.S. sites during the 2006 holiday season, which began November 1, 2006. 

comScore Networks 2006 E-Commerce Forecast
Online Non-Travel Holiday Consumer Spending




Pct Change

January – October




Holiday Season (Nov-Dec)




Source: comScore Networks. *comScore Networks forecast
Excludes Auctions and Large Corporate Purchases

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