Mobile Gaming Trends and Web 2.0; Average Session 28 min./Day
Play more, play longer: The mobile phone gamers surveyed frequently play mobile games, with 80% playing at least once a week and 34% playing every day.
The average length of a session is 28 minutes with:
- India (39 minutes),
- United States (31 minutes)
- and Thailand (29 minutes) playing longer than average.
Mobile phone games are played on the move (61%) almost as much as they are played at home (62%). Mobile phone gamers are making the most of their idle time with 56% preferring to play while waiting.
Try before you buy:
- 43% would prefer to trial two to three games per week as opposed to only one (21%).
- Post-trial, the majority (65%) would prefer to pay for a full game outright rather than buy a subscription (27%).
- When it comes to getting games, over-the-internet (OTI) distribution (34%) is almost as popular as over-the-air (OTA) distribution (45%).
Connect, compete and share:
- Globally, 45% play multiplayer games on their mobile phones at least once a month.
- India tops with 56% playing at least once a week and one in four playing everyday.
- 62% of players want to share game demos with their friends and 79% would trial games sent by friends.
"Web 2.0 saw the birth of a new, more empowered use of the internet and with the next generation of mobile gaming we are on the brink of the same evolution," says Jaakko Kaidesoja, director, games, multimedia, Nokia.
Blogosphere Speaks on Nokia Research:
- Nokia reveals worldwide mobile gaming habits
- Nokia Games Study Released
- Global mobile gaming habits
- Changing mobile gaming habits
About the Research: Nokia commissioned Nielsen Entertainment to conduct research in six countries worldwide. One hour interviews were carried out with 1800 participants across China, Germany, India, Spain, Thailand and the United States.