Black Friday Top 10 Online Shopping Sites; eBay Leads with 7.5M UVs.
eBay
led the top online shopping destinations on Black Friday with 7.5 million
unique visitors, followed by Amazon and Wal-Mart Stores with 3.4 million
and 3.2 million unique visitors, respectively, according to Nielsen//NetRatings.
When the top 10 online shopping destinations are re-ranked by week-over-week growth, BestBuy.com takes the lead among the top 10 in terms of week-over-week growth, with an impressive 316% increase in unique audience from previous Friday to the Black Friday. CircuitCity.com ranks No. 2 with a 211% increase in Web traffic and Wal-Mart Stores rounds out the top three, growing 191% week over week.
|
Top 10 Online
Shopping Destinations on Black Friday 2006 |
|||
|
Site |
Fri 11/17/06 |
B. Fri
11/24/06 |
% Growth |
|
eBay |
6,423 |
7,454 |
16% |
|
Amazon |
2,342 |
3,404 |
45% |
|
Wal-Mart Stores |
1,115 |
3,248 |
191% |
|
Target |
1,096 |
2,267 |
107% |
|
BestBuy.com |
406 |
1,691 |
316% |
|
Circuitcity.com |
367 |
1,140 |
211% |
|
Shopzilla.com Network |
563 |
1,032 |
83% |
|
JCPenney |
386 |
996 |
158% |
|
Overstock.com |
376 |
957 |
155% |
|
Sears |
460 |
887 |
93% |
| Source: Nielsen//NetRatings, November 2006 | |||
Nielsen//NetRatings' Holiday eShopping Index increased 12% from home on the day after Thanksgiving, garnering a unique audience of 19.2 million across more than 120 representative online retailers, compared with 17.2 million on Black Friday last year.
