Black Friday Top 10 Online Shopping Sites; eBay Leads with 7.5M UVs.

eBay led the top online shopping destinations on Black Friday with 7.5 million unique visitors, followed by Amazon and Wal-Mart Stores with 3.4 million and 3.2 million unique visitors, respectively, according to Nielsen//NetRatings. 

When the top 10 online shopping destinations are re-ranked by week-over-week growth, BestBuy.com takes the lead among the top 10 in terms of week-over-week growth, with an impressive 316% increase in unique audience from previous Friday to the Black Friday. CircuitCity.com ranks No. 2 with a 211% increase in Web traffic and Wal-Mart Stores rounds out the top three, growing 191% week over week. 

Top 10 Online Shopping Destinations on Black Friday 2006 
(U.S., Home only)

Site

Fri 11/17/06 
UA (000s)

B. Fri 11/24/06 
UA (000s)

% Growth

eBay

6,423

7,454

16%

Amazon

2,342

3,404

45%

Wal-Mart Stores

1,115

3,248

191%

Target

1,096

2,267

107%

BestBuy.com

406

1,691

316%

Circuitcity.com

367

1,140

211%

Shopzilla.com Network

563

1,032

83%

JCPenney

386

996

158%

Overstock.com

376

957

155%

Sears

460

887

93%

Source: Nielsen//NetRatings, November 2006

Nielsen//NetRatings' Holiday eShopping Index increased 12% from home on the day after Thanksgiving, garnering a unique audience of 19.2 million across more than 120 representative online retailers, compared with 17.2 million on Black Friday last year. 

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