Cyber Monday Traffic Hits Record 3.5 million Visitors/Min.; Sales to Reach $600M

Akamai Technologies said it tracked more traffic to online-commerce sites than on past Cyber Mondays. As of 2 p.m. yesterday, North American traffic to such sites had reached about 2.1 million visitors a minute, up 19% from last year's peak for North America. Global traffic reached 3.5 million visitors a minute, a 14% increase over last year's peak.

Additional Akamai traffic statistics for the recent Thanksgiving holiday period:

  • By 11:00 a.m. ET on Monday, online visits to retail sites had already surpassed 2005’s Cyber Monday peak of 3.1 million visitors per minute to retail sites
  • Traffic peaked on the U.S. Thanksgiving holiday (11/23) at 1,845,727 visitors per minute around 10:30 p.m. ET. This represented the third largest North American spike to date this year.
  • Global traffic on “Black Friday” (11/24) peaked at 3,080,349 visitors per minute; and at 1,852,176 visitors per minute in North America.

More Stats on Balck Friday, Cyber Monday, and the online holiday traffic & sales: 

According to ShopperTrak RCT, combined offline sales for Friday and Saturday were $14.66 billion this year. On Black Friday alone, retailers generated $8.96 billion in sales. 

ComScore Networks said it expects Cyber Monday online sales to jump 24% to $599 million compared with the same day last year. Online sales on Black Friday increased 42% to $434 million, the company said.

Shopping.com, an eBay shopping-comparison Web site, said it was sending 40% more traffic to its online-retail partners than in the same period last year. "It's looking like it's going to be our biggest day ever," said Rob Goldman, general manager for Shopping.com's U.S. business.

As of Friday, consumers have spent $8.31 billion since Nov. 1 on nontravel purchases on the Web, up 23% from $6.75 billion a year ago, according to comScore.

Walmart.com had a 60% jump in Thanksgiving weekend traffic that lasted through yesterday afternoon, compared with the year-earlier period.

Compared with last year, eBags saw a 22% increase in orders from Black Friday through yesterday morning, with traffic rising 4%. ('Cyber Monday' Shoppers Hit Web)

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