Weather Info Mobile Reach Outpaced PC; Google Search at Bottom of Top 15

The Weather Channel, Yahoo! Weather and AccuWeather achieved mobile reach that outpaced their PC reach. All three sites had mobile-to-PC reach index scores above 120, pointing to significantly stronger reach among mobile Web users than among PC Web users), according to the inaugural results from the MobileWeb Metrix service, a joint offering from Telephia and comScore Networks. 

By comparison, Google Search and Yahoo! Search have index scores of 23 and 25, respectively, indicating that their reach is higher among PC Web users, compared to mobile users. 

Among the four leading Web e-mail applications – Yahoo! Mail, MSN Hotmail, Gmail and AOL Mail – only Gmail has higher mobile reach than PC.

Top Web Sites Ranked by Mobile-to-PC Reach Index (U.S.) 
September 2006

Web site

% Mobile Reach

% PC Reach

Index*

AccuWeather

7.5

1.7

435

ESPN

17.9

9.4

190

The Weather Channel (Weather.com)

22.1

12.7

174

Yahoo! Weather

9.0

5.7

157

Gmail

6.7

5.6

119

CitySearch

7.8

7.3

107

CNN

11.5

14.1

82

Yahoo! Games

9.3

12.0

78

Yahoo! Mail

29.4

44.4

66

Yahoo! Driving Directions

7.2

11.6

62

MSN Hotmail

15.3

26.6

57

AOL Mail

13.7

24.0

57

MapQuest

13.2

27.8

48

Yahoo! Search

11.1

43.8

25

Google Search

13.0

56.7

23

*Note: Mobile-to-PC Reach Index for a Web site is defined as the site’s reach among mobile Web users divided by its reach among PC-based Internet users.
Source:  MobileWeb Metrix, a service of Telephia and comScore Networks

“The first results from MobileWeb Metrix highlight the value of evaluating a Web property’s performance among both the mobile and the PC audiences,” said Kanishka Agarwal, VP of New Products, Telephia. “This type of analysis will allow mobile media companies to better target their investments in promotion, content, and user experience improvements.”

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