Podcasts Proliferate: 12% of Internet Users Download Podcasts
By comparison, 7% of internet users -- about 10 million adults -- have reported podcast downloading in the February-April 2006 survey. However, just 1% report downloading a podcast on a typical day.
15% of online men say they have downloaded a podcast, compared with just 8% of online women.
Those with more than six years of online experience are twice as likely as those with less than three years of internet use to have downloaded a podcast (13% vs. 6%).