Virtual Space is the Place: Daily Over 5 million Take Virtual Tours Online

As of August 2006, some 72 million Americans (i.e. 51% of adult internet users have taken virtual tours of another location online, up from 45% in 2004, according to Pew Internet & American Life Project.  On a typical day, more than 5 million people are taking virtual tours in cyberspace, up from roughly 2 in 2004.

Tour Guides for Virtual Tours...Google Mars project for a tour to the outer space or Arounder.com for a hike to the top of the Matterhorn are just few samples. 

However, most virtual venues are far from exotic; virtual tours often fulfill practical, everyday queries about a potential destination - such areas of personal interest as colleges and universities, tourist and vacation locales, historical sites, museums, real estate, and hotels.

And who are most likely to go on virtual tours:

  • 57% of people in the 30-49 age bracket have taken virtual tours, compared with 47% of those ages 18-29 and 29% of those ages 65 and older. 
  • 61% percent of college graduates have taken virtual tours, compared with 41% of high school graduates. 
  • Those with household income of $50,000 or higher are also more likely to have ventured somewhere online than those with lower household income (64% vs. 41%).
  • 62% of home broadband users are virtual tour takers, compared with 41% of home dial-up users. 

  • Some 60% of internet users with six or more years of online experience have taken virtual tours, while only 28% of those with two to three years of online experience have done so.

  • Internet users who are parents of children under 18 at home are more likely to have taken virtual tours than those who have no children under 18 (58% vs. 47%)

These findings come from a nationwide telephone survey of 2,928 adults by the Pew Internet & American Life Project in August 2006. The portion of the survey that covered virtual tours was administered to 1,018 internet users. 

Related: Virtual Tours Get 5 Million Visits a Day

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