Virtual Space is the Place: Daily Over 5 million Take Virtual Tours Online
However, most virtual venues are far from exotic; virtual tours often fulfill practical, everyday queries about a potential destination - such areas of personal interest as colleges and universities, tourist and vacation locales, historical sites, museums, real estate, and hotels.
And who are most likely to go on virtual tours:
- 57% of people in the 30-49 age bracket have taken virtual tours, compared with 47% of those ages 18-29 and 29% of those ages 65 and older.
- 61% percent of college graduates have taken virtual tours, compared with 41% of high school graduates.
- Those with household income of $50,000 or higher are also more likely to have ventured somewhere online than those with lower household income (64% vs. 41%).
62% of home broadband users are virtual tour takers, compared with 41% of home dial-up users.
Some 60% of internet users with six or more years of online experience have taken virtual tours, while only 28% of those with two to three years of online experience have done so.
Internet users who are parents of children under 18 at home are more likely to have taken virtual tours than those who have no children under 18 (58% vs. 47%)
These findings come from a nationwide telephone survey of 2,928 adults by the Pew Internet & American Life Project in August 2006. The portion of the survey that covered virtual tours was administered to 1,018 internet users.