$15 billion in Mobile Adult Entertainment; Europe & Asia Lead
Over the whole 2006 to 2011 period Juniper estimates that mobile adult entertainment services will generate an impressive $14.5 billion in revenues, with Europe contributing 39% and Asia Pacific 33%.
By 2011 video based services will account for over 70% of mobile adult content market revenues.
Bruce Gibson, Research Director at Juniper Research said: "Adult content business models have succeeded in other major delivery media: print, cinema, DVD, PPV TV etc. There is no reason why the mobile channel should not be equally profitable for adult content industry players. The mobile channel will provide a different way of presenting adult content to traditional delivery channels and will reach new audiences.
Mobile is about fun and instant gratification. I think the biggest opportunity is at the casual and "softer" end of the adult market – lads in pubs sharing a video clip after a few pints and people looking for a bit of fun when they have spare time to kill etc – not the hard core stuff."