Cyber Monday or Not, Holiday eShopping Setting Records - Nielsen/comScore
During
the first 35 days of this holiday season through Dec5, total online retail
(non-travel) spending reached $13.7 billion, marking a 25% increase versus
the corresponding days in 2005, according
to comScore Networks.
Monday, December 4th (not the Cyber Monday) set a record for spending in a single day, with online sales surpassing $647 million, a 26% increase versus the corresponding day last year, according to comScore.
The Holiday eShopping Index grew 43% between the last week in October and the week ending December 3rd, a 4 percentage point (or nearly 10%) increase over the same week last year, according to Nielsen//NetRatings.
Cyber Monday has already been bested for highest combined home and work traffic by Wednesday, November 29th, with a unique audience of 30.3 million, an 18% increase over the same day a year ago.
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Cyber Monday is still the highest trafficked day from work, garnering 16.1 million unique visitors and growing seven percent over the previous year.
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The Sunday after Thanksgiving, November 26th, beat out Black Friday for the most visitors from home, increasing 20 percent over 2005 with a unique audience of 20.0 million.
Fastest Growing Product Categories (Percent Change):
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129% TOYS/VIDEO GAMES
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101% CONSUMER ELECTRONICS
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76% JEWELRY
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75% SHOPPING COMPARISON/PORTALS
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59% HOME AND GARDEN
