Cyber Monday or Not, Holiday eShopping Setting Records - Nielsen/comScore

During the first 35 days of this holiday season through Dec5, total online retail (non-travel) spending reached $13.7 billion, marking a 25% increase versus the corresponding days in 2005, according to comScore Networks. 

Monday, December 4th (not the Cyber Monday) set a record for spending in a single day, with online sales surpassing $647 million, a 26% increase versus the corresponding day last year, according to comScore.

The Holiday eShopping Index grew 43% between the last week in October and the week ending December 3rd, a 4 percentage point (or nearly 10%) increase over the same week last year, according to Nielsen//NetRatings.

Cyber Monday has already been bested for highest combined home and work traffic by Wednesday, November 29th, with a unique audience of 30.3 million, an 18% increase over the same day a year ago. 

  • Cyber Monday is still the highest trafficked day from work, garnering 16.1 million unique visitors and growing seven percent over the previous year. 

  • The Sunday after Thanksgiving, November 26th, beat out Black Friday for the most visitors from home, increasing 20 percent over 2005 with a unique audience of 20.0 million.

Fastest Growing Product Categories (Percent Change): 

  • 129% TOYS/VIDEO GAMES

  • 101% CONSUMER ELECTRONICS

  • 76% JEWELRY

  • 75% SHOPPING COMPARISON/PORTALS

  • 59% HOME AND GARDEN

Previous: « Top 5 Things That Majority Look Forward to This Holiday Season - Harris Poll

Next : » Global Semiconductor Industry Hit $261 Billion in 2006 - Gartner


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