Top 5 Things That Majority Look Forward to This Holiday Season - Harris Poll

Spending time with friends and family is what majority of U.S. adults (over 70%) look forward to this holiday season, according to a Harris Poll of 2,429 U.S. adults surveyed online by Harris Interactive between November 13 and 20, 2006. The top 5 are:
  • 71%: spending time with their family and friends. 
  • 9% holiday dinners and parties
  • 5% watching television specials and hearing holiday songs
  • 3% searching for perfect gifts
  • 2% getting presents

Almost three-quarters (74%) of Baby Boomers (those aged 42 to 60) and 76 percent of Matures (those 61 and older) say spending time with friends and family is the one thing they most look forward to for the holidays. 

The youngest age group, Echo Boomers (those aged 18 to 29), are more likely than the other groups to say that getting presents is what they are looking forward to this holiday season, although this is low on everyone’s list (7% of Echo Boomers vs. 2% of Gen Xers aged 30 to 41; less than 1% of Baby Boomers and no Matures).

Two in five (41%) adults believe most people think it is a time for loved ones and traditions, compared to just over one-quarter (27%) who believes most people fall into the commercialism of the season, thinking of presents and shopping. One-third (32%) believes most people feel it is both equally.

Animated television specials and seasonal movies are an added bonus each December. When asked what their favorite holiday animated special is, 

"Rudolph, the Red-Nosed Reindeer" (26%) edges out "A Charlie Brown Christmas" (24%) for the favorite animated special for the holidays. 

WHAT PEOPLE MOST LOOK FORWARD TO DURING THE 
HOLIDAY SEASON

 

Total

Generation

Echo Boomers (18–29)

Gen X (30–41)

Baby Boomers (42–60)

Matures (61+)

%

%

%

%

%

Spending time with family and friends

71

63

69

74

76

Holiday dinners and parties

9

11

10

8

7

Watching television specials and hearing holiday songs on the radio

5

4

3

6

5

Searching for perfect gifts for people

3

5

5

2

2

Getting presents

2

7

2

*

-

Other

10

10

11

10

10

Note: Percentages may not add up to 100% due to rounding. *Less Than 0.5% - Indicates no response 
Source: Harris Poll

 

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