You Got M-Mail! Mobile E-Mail Usage Doubled in 6 Months
“Until recently consumers used their mobile devices primarily to make phone calls and send text messages,” said Neil Strother, research director for wireless devices at The NPD Group. “But with a growing number of wireless subscribers choosing smartphones, and with the introduction of better software options, we’re beginning to see more consumers jump on board with e-mail, too.”
There’s a correlation between unlimited data plans and an increase in the use of personal e-mail. Those with unlimited data plans are much more likely to use personal e-mail (35% in September) versus those with limited data plans (12%), or those who pay by usage (7%).
- 30% of consumers with household incomes above $100K per year represent the largest share of mobile personal e-mailers.
- Among major carriers, Sprint led the pack with 12% of their subscribers using personal e-mail the prior month, followed by T-Mobile with 9%.
Other Mobile Consumer Track findings from Q3 2006 include the following:
- 36% of mobile phone users used text functionality on their mobile phones in the third quarter. In fact in September 2006, 60% of subscribers in the 18- to 24-year-old age range used text messaging.
- Sprint leads among carriers in unlimited data plans with 11% of its subscribers on this type of plan.
- 12% of wireless subscribers in September 2006 reported using picture messaging in the prior month.