Online Activities - Top 10 and Fastest Growing 5; IM in Both
New
Internet activities such as blogs, video, and phone calls are the
fastest-growing in terms of usage, while email, news/info, and online
shopping continue to dominate Internet users' activities on the web,
according to a report released by Mediamark
Research, writes
ClickZ.
Top online activities include e-mail (70.5 percent), reading news and current events (40.2 percent), and e-commerce purchases (34.2 percent).
| Internet
Activities of U.S. Adults with Access to the Internet Top 10 Activities - October 2006 |
|||
|---|---|---|---|
| Activities Performed in Last 30 Days | All Adults Fall 2006 % | Change From Fall 2005 % | Rank |
| Used e-mail | 70.5 | +1.6 | 1 |
| Obtained the latest news/current events | 40.2 | -4.6 | 2 |
| Made a purchase for personal use | 34.2 | +5.7 | 3 |
| Paid bills online | 30.7 | N/A | 4 |
| Used instant messenger | 26.8 | +20.6 | 5 |
| Obtained financial information | 24.8 | -5.2 | 6 |
| Obtained sports news/information | 23.8 | -7.0 | 7 |
| Played games online | 22.4 | -1.3 | 8 |
| Made personal or business travel plans | 19.8 | -0.5 | 9 |
| Obtained medical information | 17.4 | -2.5 | 10 |
| Source:
Mediamark Research Inc., Fall 2006 N/A=Activities not included in 2005 or 2002 Surveys. |
|||
Voice over IP calling is the fastest growing activity online, with year-to-year increase of 197.7 percent. Visits to blogs increased 163.9 percent from a year ago while use of online video sites rose 123.7 percent over 2005.
| Internet
Activities of U.S. Adults with Access to the Internet The Fastest Growing Activities - October 2006 |
|||
|---|---|---|---|
| Activities Performed in Last 30 Days | All Adults Fall 2006 % | Change From Fall 2005 % | Rank |
| Made a phone call online (VoIP) | 2.6 | +197.7 | 1 |
| Visited online blogs | 6.7 | +163.9 | 2 |
| Watched online video | 11.4 | +123.7 | 3 |
| Downloaded music | 15.7 | +23.3 | 4 |
| Used instant messenger | 26.8 | +20.6 | 5 |
| Source:
Mediamark Research Inc., Fall 2006 N/A=Activities not included in 2005 or 2002 Surveys. |
|||
The data are a portion of an extensive survey conducted by Mediamark Research in September and October. In-person interviews were conducted in the homes of about 26,000 respondents. The subset of data in this release is limited to respondents with Internet access, about 80 percent of the survey pool.
