Online Activities - Top 10 and Fastest Growing 5; IM in Both

New Internet activities such as blogs, video, and phone calls are the fastest-growing in terms of usage, while email, news/info, and online shopping  continue to dominate Internet users' activities on the web, according to a report released by Mediamark Research, writes ClickZ.

Top online activities include e-mail (70.5 percent), reading news and current events (40.2 percent), and e-commerce purchases (34.2 percent). 

Internet Activities of U.S. Adults with Access to the Internet
Top 10 Activities - October 2006
Activities Performed in Last 30 Days All Adults Fall 2006 % Change From Fall 2005 % Rank
Used e-mail 70.5 +1.6 1
Obtained the latest news/current events 40.2 -4.6 2
Made a purchase for personal use 34.2 +5.7 3
Paid bills online 30.7 N/A 4
Used instant messenger 26.8 +20.6 5
Obtained financial information 24.8 -5.2 6
Obtained sports news/information 23.8 -7.0 7
Played games online 22.4 -1.3 8
Made personal or business travel plans 19.8 -0.5 9
Obtained medical information 17.4 -2.5 10
Source: Mediamark Research Inc., Fall 2006
N/A=Activities not included in 2005 or 2002 Surveys.

Voice over IP calling is the fastest growing activity online, with year-to-year increase of 197.7 percent. Visits to blogs increased 163.9 percent from a year ago while use of online video sites rose 123.7 percent over 2005.

Internet Activities of U.S. Adults with Access to the Internet
The Fastest Growing Activities - October 2006
Activities Performed in Last 30 Days All Adults Fall 2006 % Change From Fall 2005 % Rank
Made a phone call online (VoIP) 2.6 +197.7 1
Visited online blogs 6.7 +163.9 2
Watched online video 11.4 +123.7 3
Downloaded music 15.7 +23.3 4
Used instant messenger 26.8 +20.6 5
Source: Mediamark Research Inc., Fall 2006
N/A=Activities not included in 2005 or 2002 Surveys.

The data are a portion of an extensive survey conducted by Mediamark Research in September and October. In-person interviews were conducted in the homes of about 26,000 respondents. The subset of data in this release is limited to respondents with Internet access, about 80 percent of the survey pool.

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