Peak Traffic to Music Sites Exceed Half a Million Visitors per Minute
- North America, Asia, and Europe represent the bulk of visitor traffic to these sites
- Traffic peaks in North America and Europe tend to occur mid-week, while peaks in Asia and Australia come toward the end of the week
- Sunday is consistently the slowest day for visitors to these sites
The index tracks and benchmarks global Web usage patterns of visitors to more than 40 digital music websites, including music download sites, music destination sites, and live radio broadcast services, such as XM Satellite Radio, Clear Channel, Premiere Radio, MTV, Rediff.com and Napster, among others.
Separately, Akamai conducted a survey of online consumers to better understand their digital music habits. The highlights of the survey include:
- 86% of respondents own a portable music device
- 76% of respondents spend $1-$5 on music downloads a week; 14% spend $5-$10; 9% spend $10-$20 a week. 90% of these respondents buy at least one song per week
- 82% of respondents prefer a pay-per-download model; 9% prefer ad-sponsored; and 9% chose subscription as their model of choice
- 55% of respondents listen to streaming music online, and 65% of those listen during the work day
- 42% of respondents are loyal to only one digital music source; 29% use two; and one respondent used 43 different sources for online music
"Not only has the Internet quickly evolved into a key distribution channel for music, it’s dramatically changing the way consumers learn about, share, and buy music online," said Brad Rinklin, vice president of Marketing at Akamai.
The online music market is expected to increase sevenfold by 2010, with revenues from music downloads and subscription services expected to top CD sales on the Web by next year, according to In-Stat Research.