Gray Gamer Study Shows Baby Boomers Want Tech Toys

Forget fruitcake or silk flowers for the holidays... 52% of grandparents and 68% of baby boomers who celebrate the holidays would be excited to receive a technology product as a gift this holiday season, according to a new survey conducted by Harris Interactive and commissioned by Nintendo of America. 

At least half of that group (27% of grandparents and 34% of baby boomers) said they would like to receive a portable video game system this year.

An earlier 2006 survey by the Entertainment Software Association (ESA) revealed that 25% of all gamers are 50 or older. 

Nintendo reaches out to grandparents and baby boomers with games like Brain Age(TM): Train Your Brain in Minutes a Day. Brain Age is a part of Nintendo's Touch Generations(TM) line, which is designed specifically to appeal to video game novices.

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