Gray Gamer Study Shows Baby Boomers Want Tech Toys
At least half of that group (27% of grandparents and 34% of baby boomers) said they would like to receive a portable video game system this year.
An earlier 2006 survey by the Entertainment Software Association (ESA) revealed that 25% of all gamers are 50 or older.
Nintendo reaches out to grandparents and baby boomers with games like Brain Age(TM): Train Your Brain in Minutes a Day. Brain Age is a part of Nintendo's Touch Generations(TM) line, which is designed specifically to appeal to video game novices.