7 Most Popular Big Picture Trends by the Numbers This Week
Here
are the 7 most popular business, technology and market trends by the
numbers this week on Metrics 2.0:
1 Richest 2% Own Half World Wealth; Bottom 50% Own 1% - UN Report
Millionaires and Billionaires |
|
|
Wealth ($)
|
Number
above
|
|
1
million
|
13,568,229
|
|
10
million
|
451,809
|
|
100
million
|
15,010
|
|
1
billion
|
499
|
Using currency exchange rates, global household wealth amounted to $125 trillion in the year 2000, equivalent to roughly three times the value of total global production (GDP) or to $20,500 per person.
2 Despite Long Tail Predictions for Online Ads, Top 10 Get 72% of Revenue, AdAge
Despite
the talk about how the democratizing web has opened a brave new long
tail (coined by Wired Editor Chris Anderson) world for
Internet ad dollars, the top 10 companies online accounted for 72% of
all interactive ad revenue last year, up from 71% in 2004, according
to Interactive Advertising Bureau's analysis of revenue by company
size, reports
AdAge in "The Short Tail: Big Players Still Dominate Online Ad
Sales".
3 Top 10 Fastest Growing New Media According to Marketers Worldwide, ICOM
A
recent ICOM
survey asked its members worldwide whether any traditional media
choices were on the decline with no chance of recovery as a result of
new ways of reaching audiences and, if so, which ones: Almost half
(42%) named newspapers, followed by radio and television (20% each),
magazines (18%), cinema (16%) and outdoor (6%).
4 Digital Music Market to Reach $14.9 billion by 2010, iSuppli
The
global market for digital recorded music, delivered via broadband and
over mobile phones, is expected to grow nearly 600% from $$2.7 billion
in 2005 to reach $14.9 billion by 2010, according
to iSuppli research. This amounts to a compound annual growth rate (CAGR)
of a very impressive 40.7%.
Mobile music has been driven by the popularity of ringtones and ringtunes, and is now migrating to full-track music downloads. The broadband music market has been led by iTunes music store. The overall broadband music subscription services grew to about 2.5 million subscribers at the end of 2005.
5 When Combined, Display & Search Ads Provide 80% Lift - Research
New
research shows that online search and display advertising deliver
profoundly better results when combined than when used independently.
Avenue A |
Razorfish study (for "Actionable Analytics" report) that
measures the interaction between display media and search revealed
that the group exposed to display media were 27% more likely to click
on a branded search term as compared to the display media control
group.
6 World Economic Forum Announced 47 Technology Pioneers 2007: US (26), UK(6), India(3)
The World Economic Forum has
announced 47
visionary companies selected as Technology Pioneers
2007. The Technology Pioneers 2007 were nominated by the
world’s leading venture capital and technology companies. The final
selection from 225 nominees was made by a panel of leading technology
experts appointed by the World Economic Forum.
7 Peak Traffic to Music Sites Exceed Half a Million Visitors per Minute
Daily
peak traffic worldwide to music sites is more than half a million
visitors per minute, according
to the Akamai. The Akamai Net Usage Index for Digital Music
provides a global aggregate view of total visitors per minute, as well
as a detailed view by continent, from a collection of digital music
sites delivered by Akamai. Other insights include:
