Teens Take UGC and Social Networking TO GO!
Teens are expanding their social networks to the mobile
realm, with over 50% of the 13 to 17-year-olds from major
markets are engaging in
social networking or otherwise creating content on mobile
phones, according to the latest monthly statistics from
M:Metrics. Italian teens lead the charge with 70%
participation while it's under 37% among US teens.
"Much as teens were the early adopters of PC-based social networking applications, they have proven to be the innovators in the mobile arena," said Paul Goode, vice president and senior analyst, M:Metrics. "Although teenagers and young adults make up only 6 - 10% of mobile subscribers, they generate more than their fair share of mobile content."
| User-Generated Content and Social Networking Application* Usage: October 2006 | |||
|---|---|---|---|
| Country | 13-17 | 18-24 | All Mobile Subscribers |
| France | 58.0% | 48.9% | 29.6% |
| Germany | 44.0% | 44.1% | 31.0% |
| Italy | 69.7% | 63.6% | 43.6% |
| Spain | 63.2% | 60.9% | 44.6% |
| UK | 63.5% | 65.9% | 41.0% |
| US | 36.7% | 45.0% | 23.3% |
| Source: M:Metrics, Inc., Copyright © 2006. Survey of mobile subscribers. Data based on three-month moving average for period ending 31 October, 2006, n= 101,893 mobile subscribers. *Includes IM, chat, dating, photo messaging, video messaging, created own ringtone, watched video sent by friend. | |||
Phone-to-phone photo messaging is the most popular category of user-generated content, with between 19.9 percent of American, and 49.9 percent of Italian teens reporting they sent a photo to another phone in the month of October.
Sharing videos captured by a mobile phone also proved to be popular. Again, Italy ranked first in video messaging among teens at 25 percent in the month of October, followed by Spain, at 20.9 percent, United Kingdom at 20 percent, France at 15 percent, Germany at 11.7 percent and the United States at 6.3 percent.
| U.S. Mobile Subscriber Monthly
Consumption of Content and Applications M:Metrics Benchmark Survey: October 2006 |
|||
|---|---|---|---|
| Activity | Subscribers (1000s) | Pct | Pct Change |
| Sent Text Message | 74,996 | 38.7% | 0.3% |
| Used Photo Messaging | 29,111 | 15.0% | 0.5% |
| Browsed News and Information | 22,310 | 11.5% | (4.1%) |
| Purchased Ringtone | 17,497 | 9.0% | (4.9%) |
| Used Personal E-Mail | 17,121 | 8.8% | (0.2%) |
| Used Mobile Instant Messenger | 14,206 | 7.3% | (0.9%) |
| Used Work E-Mail | 10,172 | 5.2% | (0.6%) |
| Downloaded Mobile Game | 6,775 | 3.5% | 2.6% |
| Purchased Wallpaper or Screensaver | 5,867 | 3.0% | (6.6%) |
| Source: M:Metrics, Inc., Copyright © 2006. Survey of U.S. mobile subscribers. Data based on three-month moving average for period ending 31 October, 2006, n= 35,388 | |||
Source: M:Metrics October Benchmark Survey
