$7B Online Video by the Numbers: 70% are Active Viewers

In this age of YouTube, the rush of video content online has been met with near insatiable consumer demand, and intense advertiser interest. A new Burst Media survey found that 69.5% respondents actively view video content on the web. Annual U.S. revenues from Internet video services – spanning user-generated content to television shows and movies – will exceed $7 billion by 2010, according to Parks Associates. 

More Highlights from the Burst Media Survey:

  • Men (76%) are significantly more likely than women (60.2%) to view online video content.
  • Age segments 35-44 years and 45-54 years were as likely to view online video content as the 18-24 years segment. 
  • 63.0% of respondents who view online video content do so at least once a week. 
  • 72.9% of respondents who view online video are “most likely” to do so “at home”, followed by work (15.3%) and school (3.5%).
  • 56.3% of online video viewers recall seeing advertisements in content they have watched. 
  • One-Quarter say video advertisement is more effective than standard creative units.

Most Popular Content to View

Overall, respondents cite news clips (44.9%) as the most popular video content to view, followed by movie trailers/advertising (36.7%), comedy (34.5%), music (32.1%), TV shows/clips (31.0%), entertainment news/reviews (29.8 %), sports/sports news (27.7%), instructional/how-to (18.3%), home/user generated video (14.8%), political (13.5%), and cooking video (6.2 %).

More than half (56.3%) of online video viewers recall seeing advertisements in content they have watched. 

  • 52.7% say they typically continue watching video content once they encounter an advertising unit 
  • 40.4% say they typically stop watching 
  • 27.9% of respondents stop watching video content once they encounter an advertisement

One-Quarter Say Video Advertisement More Effective Than Standard Creative Units:

  • 25.7% respondents who recall advertisements in online video content say they pay more attention to the video ad than they typically do to standard creative units on the same web page 
  • 77.5% of respondents say advertisements in online video are intrusive 

Previous: « Holiday Express: FedEx Moves Record 9.8M Packages Monday

Next : » 50% of 2007 Model Cars Sport iPod Integration


  ABOUT    CONTACT Metrics 2.0 RSS Feeds RSS   Metrics 2.0 Widgets for your site or blog WIDGETS   ARCHIVES


Enter Email for Daily Feed Delivery: