Google Becomes No.1 in Blog Search; Surpasses Technorati
The
market share of visits to Google Blog Search surpassed visits to
Technorati for the week ending 12/23/06, making Google No.1 in Blog search
as well, according to data provided by Hitwise. Google Blog Search began
catching up to Technorati in October, when
Google placed a link to Blog Search on the Google News home page since October, causing a 168% surge in market share for Google Blog Search over a two week period (week ending 10/14/06 vs. week ending 10/28/06), says Hitwise's LeeAnn Prescott. Since then, approximately 60% of Google Blog Search's traffic has been coming directly from Google News, compared to less than 1% before the change.
Blogger Blog Search is No.3 while new comer Sphere has a very small market share.
Hitwise Demographic data show that Google Blog Search has attracted a younger audience than Technorati. Only 10% of visitors to Technorati were in the 18-24 age group, while 34% of visitors to Google Blog Search reached that tech-savvy group.
With the help of YouTube purchase for $1.65 billion, Google became No.1 in online video and it also provides exclusive advertising to the MySpace, the No.1 social networking site.
