LCD-TV Growth to Slow in 2007: 57% Rise to 62.5 million Units
Global LCD-TV Shipments and Revenue
|2007||2007 Growth||2006||2006 Growth|
|LCD-TV Unit Shipments||62.5M||57%||39.7M||95%|
|Source: iSuppli, December 2006|
Shift to larger size televisions
The number of LCD-TV units shipped in 2007 will increase dramatically for sets that are 40-inches and larger, iSuppli predicts:
- For LCD-TVs in the 40-inch to 41-inch range, iSuppli forecasts manufacturers will ship 2.3 million units by the fourth quarter of 2007, up 60.3 percent from 1.4 million in the fourth quarter of 2006.
- For LCD-TVs in the 42-inch to 44-inch range, iSuppli forecasts shipments of 1.1 million units by the fourth quarter of 2007, up 87.7 percent from 594,000 in the fourth quarter of 2006.
Average Selling Prices Falling
With more larger-size LCD-TVs being shipped, revenues for manufacturers will continue to grow—despite declining Average Selling Prices (ASPs), which have been falling quite rapidly over the past few quarters of 2006 and will persist through 2007.
- The overall LCD-TV ASP will decline at a CAGR of 12.8% from 2006 to 2010, with the most evident decreases in the 35-inch and larger market. However, overall LCD-TV revenue will rise at a CAGR of 17.2% during the same period.
- The ASP for the 40- to 41-inch LCD TVs will decline to $1,184 by the fourth quarter of 2007, down 30.8% from $1,711 in the fourth quarter of 2006.
- For 42- to 44-inch models, the price will fall to $1,283 by the fourth quarter of 2007, down 37% from $2,036 in the fourth quarter of 2006.