BuzzMetrics: Web 2.0 Most Popular Wikipedia Entry; Top 10 Entries & Top 10 Blogs

The term "Wikipedia" was cited in blogs nearly 29,000 times in November 2006, up 54% from 2005. In addition, the use of highly indicative phrases - "according to wikipedia" OR "wikipedia says" OR "says wikipedia" - rose 200% versus last year, according to Nielsen BuzzMetrics

According to Nielsen//NetRatings, Wikipedia's unique audience grew 112% to 37.8 million in November 2006 from from 17.8 million in November 2005. comScore Networks ranked Wikipedia sites as the No.12 most popular web property in U.S., with over 39 million visitors in November 2006.

  • Blog references to Wikipedia now outranks mentions of the term "encyclopedia" by a 6-to-1 margin. 
  • Wikipedia today is mentioned 28% more than the standalone term "wiki."
  • The top three Wikipedia entries that bloggers linked to in 2006 were "Web 2.0", Steve Irwin (the late Australian animal lover, and the "Mark Foley Scandal". 

Top 10 Most Cited Wikipedia Entries (Nielsen BuzzMetrics): Jan. 1, 2006 - Dec. 10, 2006

1.  Web 2.0
http://en.wikipedia.org/wiki/Web_2.0
       
2.  Steve Irvin
http://en.wikipedia.org/wiki/Steve_Irwin 
3.  Mark Foley Scandal
http://en.wikipedia.org/wiki/Mark_Foley_scandal 
4.  Blog
http://en.wikipedia.org/wiki/Blog               
5.  Ajax
http://en.wikipedia.org/wiki/AJAX                
6.  World War II
http://en.wikipedia.org/wiki/World_War_II      
7.  Snakes on a Plane
http://en.wikipedia.org/wiki/Snakes_on_a_plane    
8.  Meme
http://en.wikipedia.org/wiki/Meme            
9.  Wiki
http://en.wikipedia.org/wiki/Wiki     
10. RSS
http://en.wikipedia.org/wiki/RSS_%28file_format%29 

Top 10 Blogs Citing Wikipedia

		Nielsen BuzzMetrics
		Top 10 Blogs that Mention 'Wikipedia'
               	Jan. 1, 2006 - Dec. 10, 2006
Rank By                                                            Links to
 Author                            URL                            Wikipedia
1.                   http://www.boingboing.net                           90
2.                   http://seehere.blogspot.com                         87
3.                   http://www.micropersuasion.com                      77
4.                   http://tcal.net                                     71
5.                   http://www.smartmobs.com                            64
6.                   http://www.gadling.com                              61
7.                   http://www.hyperorg.com/blogger                     56
8.                   http://www.lifehacker.com                           55
9.                   http://ask.metafilter.com                           53
10.                  http://www.gothamist.com                            53

Jonathan Carson, chief executive officer, Nielsen BuzzMetrics said, "the growing frequency of the word 'Wikipedia' vs. 'encyclopedia' also underscores the ubiquity and utility of the brand, not unlike other brands that often represent their categories, such as Xerox, Kleenex, Google and iPod." 

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