eMarketer: 10 Key Predictions for 2007
Market research firm eMarketer makes 10 key
predictions for 2007 on topics ranging from online advertising and
marketing, e-commerce, mibile TV and the world of emerging media.
Top 10 Predictions for 2007:
- Online Ad Spending: will hit $19.5 billion, a 19% jump from 2006
- Internet video advertising: spending will reach $775 million, only 4% of the online ad spend
- Social networks: worldwide ad spend will top $1 billion
- Video Game Downloads: take off in 2007, and reach 22% of all worldwide game software revenues by 2010
- The number of African-American and Hispanic Internet users in the US will rise to 37 million: A 'Minority' Bigger than Canada
- Mobile TV Arrives
- US B2C E-Commerce will hit $223 billion mark
- The Retail Power of Word-of-Mouth and the influence of consumer generated content (CGC) will continue to grow
- Broadband Services: 25% of broadband households will subscribe to a VoIP service
- Video-on-demand (VOD) will be in 30% of US TV households by the end of 2007 and DVRs will be in 30% of TV households by 2009
