Mobile Marketing is Good for Advertisers, but 79% of Consumers Find it Annoying: Report
Advertisers love mobile marketing because they can target by location, demographic and create actionable responses.
Mobile marketing spending has increased from $45 million in 2005 to an anticipated $150 million in 2006, and is expected to grow to nearly $1.3 billion by 2009, according to research firm Ovum.
By the end of 2006, advertising delivered via mobile phones will have a turnover of $1.9 billion worldwide, according to a new study from ABI Research. Compared to the $60 to $70 billion spent annually on broadcast television advertising in the United States alone, it is insignificant. However ABI Research sees the compelling benefits of well-executed mobile advertising and expects that over the next five years this market is set to enjoy double-digit growth rates.