TowerGroup: Gift Cards Approaching $100B Mark in $2 trillion Prepaid Cards Industry
Prepaid cards as an industry now includes vertical markets such as gift cards, government benefit cards, employee payroll cards, business travel cards, and customer reward cards - a global transaction market with spend potential above $2 trillion.
A new TowerGroup report titled, "Gift Cards: How to Ensure they Don't become Drift Cards," segments the consumer vulnerabilities into three groups: consumer, merchant and fraud. The report illustrates areas in which the product can expose the consumer to receiving less than the full value of their card.
More details at TowerGroup.