Digital Radio Market Ready for Takeoff Worldwide to 25M Units by 2010: In-Stat

As the conversion from analog radio to digital radio is well under way around the world and gaining momentum rapidly, the market for digital radio receivers will grow from 5 million units in 2005, to almost 25 million unit shipments in 2010, according to In-Stat.

Primary drivers for the growth of digital radio:

  • falling receiver prices, 
  • increase in the amount of compelling digital programming,
  • significant boosts in promotion and advertising of digital radio, 
  • enhanced functionality of digital radio receivers.

“Overall, digital radio is still an emerging market. Opportunities abound for retailers, broadcasters, automobile OEMs, and receiver manufacturers alike” says Stephanie Ethier, In-Stat analyst. 

In-Stat research findings

  • XM will hit 8 million subscribers, and Sirius will hit 6.3 million subscribers, by the end of 2006. 
  • In 2006, 73% of respondents to an In-Stat US consumer survey were aware of HD Radio on some level. 
  • In Europe, primarily the United Kingdom, digital audio broadcasting is the pervasive form of radio, with DAB radio receiver shipments outpacing analog radio receiver shipments this year.

Check recent In-Stat research In-Depth Analysis: More Consumers to Tune Into Digital Radio in 2007 for more on digital radio market intelligence.

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