Digital Radio Market Ready for Takeoff Worldwide to 25M Units by 2010: In-Stat
As the conversion from analog radio to
digital radio is well under way around the world and gaining momentum
rapidly, the market for digital radio receivers will grow from 5 million
units in 2005, to almost 25 million unit shipments in 2010, according to
In-Stat.
Primary drivers for the growth of digital radio:
- falling receiver prices,
- increase in the amount of compelling digital programming,
- significant boosts in promotion and advertising of digital radio,
- enhanced functionality of digital radio receivers.
“Overall, digital radio is still an
emerging market. Opportunities abound for retailers, broadcasters,
automobile OEMs, and receiver manufacturers alike” says Stephanie Ethier,
In-Stat analyst.
In-Stat research
findings:
- XM will hit 8 million subscribers, and Sirius will hit 6.3 million subscribers, by the end of 2006.
- In 2006, 73% of respondents to an In-Stat US consumer survey were aware of HD Radio on some level.
- In Europe, primarily the United Kingdom, digital audio broadcasting is the pervasive form of radio, with DAB radio receiver shipments outpacing analog radio receiver shipments this year.
Check recent In-Stat research In-Depth Analysis: More Consumers to Tune Into Digital Radio in 2007 for more on digital radio market intelligence.
