Top 5 Items Accounted for 42% of Holiday Sales; LCD TVs Jump Over 100%: NPD

Consumer technology retail sales from the week of Black Friday through the week ending December 23, 2006, grew 6.5% to $8.75 billion, compared to the 10% surge seen last year, according to NPD Group. The top five categories, led by LCD TVs, accounted for nearly 42% of dollar volume.

LCD or plasma TV, digital camera, notebook computer, and MP3 player were the top sellers this year, accounting for 42% of overall volume, up from the 33% the top five categories represented in 2005.

Category Dollar Volume   Dollar Share
of Total
Unit Growth
2005 vs. 2006
Dollar Growth
2005 vs. 2006
Average Selling
Price 2005
Average Selling
Price 2006
LCD TVs $924 million 11% 124% 109% $738 $689
Digital Still Cameras $828 million 9.5% 19% 2% $214 $183
Notebook Computers $813 million 9% 59% 26% $979 $777
MP3 Players $719 million 8% 56% 45% $152 $140
Plasma TVs $393 million 4.5% 95% 29% $2,400 $1,582

Other Highlights from NPD Survey

  • Over 5.1 million MP3 players were sold during the holiday shopping season, making it the best-selling product category with a retail price over $100.  
  • DSLRs led the digital camera market with an 82% jump in unit sales. 
  • Notebook computers dominated the retail PC market capturing about two-thirds of PC sales.
  • Navigation systems became the fastest growing category at retail with revenue increasing by 143% and unit growth up 309%.  
  • Digital cable sales brought in $37 million in revenue, a 200% increase over last year.  
  • Hard drives experienced a 24% jump in revenue, while USB flash increased 28%.

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