Yahoo! Aims 1 billion Mobile Users with Yahoo! Go 2.0

Worldwide cellphone subscribers are estimated at over 2 billion while the global internet users stand at around 1.2 billion. Yahoo! is placing big bets on mobile phone search, and announced Yahoo! Go for Mobile 2.0 at the Consumer Electronics Show (CES) 2007 in Las Vegas today. 

Over 500 million people access Yahoo services from PCs and hopes to turn them to use its mobile services in its efforts to take a lead in mobile search against Google. Marco Boerries, a Yahoo senior vice president who heads "Connected Life" activities that include services for mobile phones and TV sets, says he aims eventually to have 1 billion mobile Yahoo users.

Yahoo! mobile services had a 7% share of U.S. cellular subscribers in October, with 4% for Microsoft Corp. and 3% for Google and AOL, according to Telephia (excluding instant messaging).

Worldwide mobile advertising is estimated at more than $1.5 billion this year and will more than double by 2010, according to Pyramid Research estimates. 

By the end of 2006, advertising delivered via mobile phones will have a turnover of $1.9 billion worldwide, according to a new study from ABI Research.

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