Forrester: 40 million U.S. Households to Spend $86 billion on Online Travel in 2007

Nearly 40 million US households will book travel online, spending $86 billion on airline tickets, lodging, cars, intercity rail, cruises, and packages in 2007, according to Forrester Research. 

Forrester says eBusiness executives at travel companies will focus on selling merchandising, as  many travel companies will invest in back-end systems that drive online merchandising, improving the customer experience, and increasing sales through up- and cross-selling. 

Upselling will be a major goal of product strategy, Web site redesigns, kiosk launches, and mobile marketing, and will be used to justify implementing online customer service applications like click-to-chat and click-to-callback.

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